PREGO: quality conscious and Danish owned since 1966

Hi. We're Jesper and Danny. We'RE PREGO. Perhaps you have previously known us as Frands Jensen. Since the beginning of Prego's journey, innovation and sustainability have been on our agenda.

We work directly with the manufacturers, so you are guaranteed glasses that are made in proper conditions and in good quality.

In addition to providing you with quality glasses that last, we would like to help socially and contribute to people throughout the world's standard of living. And then we will do our part to make the world in which you and we live more sustainable.

When you buy glasses from us, you can be sure that each part is developed with care. Right from the glasses themselves to its wrapping. At the same time, we have complete control of what is going on in the wings. 100% transparency of the glasses way from the factory to you is the Alpha and omega for both us, our suppliers and you as a consumer. In our book, price, quality and sustainability are linked - it costs something to take responsibility for the world we live in.

Read more about Prego's history and our way here below.

 

PREGO: quality conscious and Danish owned since 1966

Hi. We're Jesper and Danny. We'RE PREGO. Perhaps you have previously known us as Frands Jensen. Since the beginning of Prego's journey, innovation and sustainability have been on our agenda.

We work directly with the manufacturers, so you are guaranteed glasses that are made in proper conditions and in good quality.

In addition to providing you with quality glasses that last, we would like to help socially and contribute to people throughout the world's standard of living. And then we will do our part to make the world in which you and we live more sustainable.

When you buy glasses from us, you can be sure that each part is developed with care. Right from the glasses themselves to its wrapping. At the same time, we have complete control of what is going on in the wings. 100% transparency of the glasses way from the factory to you is the Alpha and omega for both us, our suppliers and you as a consumer. In our book, price, quality and sustainability are linked - it costs something to take responsibility for the world we live in.

Read more about Prego's history and our way here below.

Frands Jensen: where it all started

1966

1966 was where it all started. Jesper's grandfather Frands was in charge when PREGO (then called Frands Jensen) took his first steps in Odense. Although many years ago, the basic thoughts of the company and Frands’ vision with the company are still the same.

Frands has always been very concerned with the cooperation with the factories. The factories that produce PREGO are collaborators we have had since the beginning. The youngest relationship is over 15 years. But even though we have worked with the factories for a long time, we still carry out extensive audits both in the form of visiting the factories ourselves and through external agencies (including Bureau Veritas) according to recognized international standards, including BSCI and SMETA/SEDEX.

The audits focus on Labour Standards, Health and Safety and Environment and Business Ethics. It always has and always will be very important to us, because it is your guarantee for glasses that are made in proper conditions and from good materials.

For Frands, it was not a success criterion to press suppliers as much as possible on price and quality, but rather to make contractual terms that allowed proper working conditions and good product quality. What mattered to him, and which remains the basic idea of PREGO, is respect for manufacturers and their quality. Because as he once said to Jesper “ " do not try save 50 cents; it just ends up costing you a dollar."Although Frands is no longer in the company, his vision still continues, which is why we still never compromise on the good quality.

PREGO launches its first collection

1997

In 1997, PREGO launches its first collection - already at this time, the mission was to create designs that lasted a long time. The glasses in the first collection were considered modern and minimalist by the contemporaries.

2001

Jesper takes over the family business

PREGO has been a family business since the beginning. In 2001, it will be Jesper's turn to continue the business. For Jesper, for example, it is important to continue the good cooperation that his grandfather had with the suppliers - many of them also family businesses with people who have known Jesper since he was a teenager. When Jesper took over the company, it was of course in his own way. And since 2001, when Jesper took the lead, sustainability and innovation have been allowed to fill even more in the company, although it has always been part of Prego'S DNA.

PREGO really gets its foot in the field of some of the big players on the market

2003

In 2003, PREGOs supply chain is stronger than ever before. We become incredibly proud when some of the biggest retailers in the world look to PREGO to see "how it's done". And that really takes off in 2003. We are happy to provide our know-how and supply chain when, for example, well-known fashion brands need it. In this way, we can also continue to improve our skills and make our processes even sharper.

PREGO starts exporting its own brand outside Scandinavia

2004

In 2004 we start exporting our own brand outside Scandinavia. It is a huge step on the way to becoming the international company that we are today. But it is also a great responsibility that we do not take lightly. For when you are a global company that we are, you must also take a position and make your contribution in the world in which we live. Read more about our attitude to sustainability and our sustainable sunglasses here.

PREGO and Karen Simonsen start a collaboration

2014

In 2014 we launch Karen Simonsen x PREGO. A collection based on Karen Simonsen's unique style and universe combined with our many years of experience with quality and fit. The collection focuses on Colors, details and style, while giving you a sunglass that fits your eyes well. The collaboration with Karen Simonsen continues to be a cornerstone of our business and a collaboration we treasure very highly because we love Karen's unique and beautiful style. Find Karen Simonsen sunglasses here.

2015

PREGO begins to collaborate with Tom Kristensen

In 2015, PREGO together with Tom Kristensen creates a collection of sunglasses for the cool, modern man. Sunglasses with focus on the detail, where nothing is left to chance and where all materials are specially selected. Of course, direct threads can also be drawn between the sunglasses collection and Tom Kristensen's racing driver career. It is a very special collaboration for PREGO, which to this day still stands for good craftsmanship and completed design.Find Your Tom Kristensen sunglasses here.

PREGO wins international design award for best designer sunglasses

2017

In 2017, PREGO wins the innovative design award for best designer sunglasses at the Nana Woody and John award show. It permeates our DNA-we will be innovative-always - and it is expressed in our work both in terms of our products and in terms of the way we create our products. This award was a recognition from the industry and proof that we are once again succeeding in just that.

2020

Danny becomes part of the PREGO family

In 2020, Danny becomes part of PREGO. He brings the fashion industry's angle into the partnership because he has been a part of that world for many years. It's a unique opportunity for PREGO because it gives new eyes on that part of the business. Danny fits perfectly into the PREGO family because he loves to make a difference in the world, make his mark, have fun while doing so and make products of proper quality. A match made in heaven in our eyes. We're really glad Danny wanted to to come aboard.

PREGO enters into partnership with Plastic Bank

2020

In 2020, PREGO also enters into partnership with Plastic Bank. We start the collaboration with Plastic Bank because they fit perfectly with our vision of creating social value and sustainability, and because we believe so much in the mission they are on. Therefore, we could not help but ride on their wave. You can read more about our sustainable sunglasses and our partnership with Plastic Bank here.